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How to Make Your POP Pop!

Is your point-of-purchase display lacking some oomph? Zip? Pep? Pizzazz? More importantly, is it not driving sales? A purchase is the whole point, and your POP display should help guide consumers toward making a purchase, even if it doesn’t happen immediately. A POP display can be just as effective at introducing consumers to new products, increasing awareness of your brand, and promoting engagement on social media.

When you’re thinking about how to create a POP display that accomplishes your business objectives, these three steps will get you started.

Who are you talking to?

Will the people who see your POP display already know about your brand? Or will they be meeting you for the very first time? Are you talking to people who are busy or people who have a little more time to engage with your display? What are they looking for from your product? The answers to these questions, and others, will help you to answer this question…

What story are you telling?

Once you know who you’re talking to and what they need, you can position your product as the answer that makes their lives easier or healthier or more enjoyable or whatever benefit your product provides. Your display should make that benefit very clear. Let’s say you’re selling a healthy snack alternative. Your display needs to convey a story that helps consumers understand that this isn’t just another impulse buy to satisfy a sweet tooth. Use large photos that feature the quality ingredients. Or show the faces of the people behind the product. Or use bold copy to highlight certifications like all-natural or organic or non-GMO.

Is your story true to your brand?

A point-of-purchase display is an excellent way to increase awareness and strengthen your brand. If a consumer sees your display one day and sees your billboard the next but doesn’t connect the two, you’ve missed a chance to make a real impact. Be sure your POP display is consistent with all of your other marketing efforts.

Are your POP displays not generating results? With nearly 70 years of experience, Nutis is a trusted partner in creating point-of-purchase displays that not only look great, but help drive sales too. Click here to learn more or contact us.

By | 2018-10-19T10:37:10+00:00 October 19th, 2018|Uncategorized|

Have You Seen The Light?

Nothing can make or break a retail environment like lighting. Too dark, too light—bad lighting is obvious the minute you walk through the door. Here are three things to keep in mind when thinking about the lighting in your space.

The Brand Is Everything

Yes, even lighting can be on brand. Think of how lighting contributes to a brand the next time you walk into Hollister compared to, say, Kmart. What is your brand’s aesthetic? Should the lighting be diffuse or bright? What should be accented? Make sure the lighting decisions you make strengthen your brand, not weaken it.

Take Your Temperature

Is your store warm and inviting? Or cool and hip? Color temperature is a giant part of how your environment feels. A warm color palette sends a completely different message than a cool palette. What message are you trying to send?

Layer Up, Or Don’t

As any fashionista will tell you, a keen eye for layering and accents is key. Same goes for lighting. Too many accents and you’ll distract. Not enough layering and you’ll leave your customers out in the cold. Think about how every layer and every accent is working together to create the perfect ensemble.

Nutis provides innovative lighting and display technologies. Our team is highly experienced in designing creative solutions to fit any need or space. Learn more.

By | 2018-09-17T16:01:42+00:00 September 17th, 2018|Uncategorized|