Why Point Of Purchase Matters


Whether you have items for sale or on sale, merchandising tools such as point-of-purchase displays, signs and banners are certain to influence a shopper’s experience and ultimate buying decisions.

For retailers and brand manufacturers who are looking for the best ways to display their products, increase visibility and attract those consumers, point-of-purchase is by far the most effective promotional vehicle and a critical component of in-store marketing. Nutis is one of the industry’s premier providers of merchandising solutions for everything retail, including:

  • Temporary and permanent displays
  • LED panels and backlit light boxes
  • Metal, wood and acrylic displays
  • Interior, window and storefront environments
  • Large format digital and screen banners and signage.

To increase sales performance, it’s more important than ever for brand manufacturers to use point-of-purchase displays and signage to cut through the clutter and get their product heard above the visual noise.

  • According to Point of Purchase Advertising International (POPAI), nearly 76% of all purchase decisions are made while shopping in-store.
  • Of those, about 60% are impulse buys (purchases influenced by a product on display).

Our merchandising and design teams have a vast amount of experience helping our retail partners determine the best point-of-purchase and merchandising solutions.  We’re ready and able to help you position your products effectively within the environment in which they’re sold.

By |2016-06-15T17:47:16-04:00June 15th, 2016|blog|

Light It. Promote It. Sell It.


In today’s highly competitive and congested retail landscape, brand manufacturers, retailers and merchandisers continue to search for the most creative, innovative and effective ways to showcase products and capture consumer attention. LED panels and backlit light boxes are becoming the preferred promotional method of choice for many of our clients because of their ability to enhance a product’s presence and generate a more immediate emotional connection between products and consumers.

Nutis is on the leading edge of technology and innovation when it comes to designing and producing illuminated merchandising solutions.  Our proprietary LED panels and custom light boxes can be found in more than 2,000 retail locations in over 1,000 cities around the world.

Some of the world’s most recognizable and iconic brands use our products to help sell theirs.

With their thin construction, energy-efficient power source and reliability, backlit light panels work efficiently in virtually any type of environment – malls, department stores, airline terminals, restaurants, cinema complexes, entertainment and sporting venues.

Whether viewed from close up or from a distance, illuminated panels and light boxes have become great influencers when it comes to consumer purchasing decisions.

Beyond the obvious product promotional advantages LED panels and backlit light boxes offer other important benefits;

  • Global electrical certification – UL and ETL Listed, CE and RoSH compliant
  • Thin construction (as narrow as 3 inches)
  • Lightweight, portable and durable
  • Easy to install and swap out graphic images
  • Consistent, even lighting with no image distortion
  • Long-lasting with virtually no maintenance
  • Minimal heat generation and cool to the touch
  • Color temperatures from 3,000K to 5,000K
  • 12V to 24V direct current power source
  • Can ship and install internationally

As your partner, Nutis Visual Communications Group offers full-service creative, graphic, structural and industrial design. And, we also can offer prototype construction and global installation.

Let us help you illuminate the power of your brand.

By |2016-06-04T13:30:47-04:00June 4th, 2016|blog|

Social Media: Your Most Important Sales and Marketing Tool


In today’s business world, social media – such as Facebook, Twitter, Linkedin and Instagram – have become the go-to platforms for everything from product promotion to product introduction to product review to staying connected with consumers and product users.

Using social media can provide businesses with many benefits. Not only does it allow a company to build brand awareness and increase exposure, it also allows them to promote new products and services at a cost far less than traditional advertising. Given the way messages spread rapidly with today’s digital connectivity, social media becomes the most effective way for businesses to reach thousands of potential consumers instantly.

Current research, in fact, indicates that social networks are used by more than two-thirds of the country. It also shows that individuals are more likely to trust online peer reviews for a product or service as opposed to traditional advertising. Why? Social media is about the user experience, whereas advertising is primarily about product availability.

Because of social media’s ability to connect more customers with your product, brand managers now have the ability to target specific audiences who might otherwise not be aware that your product or service even exists. Gathering data about consumer insights, interests and preferences allows marketers to more accurately tailor their message to a specific or multiple demographics.

Nearly 75 percent of Americans say product information found on social media sites directly influences their shopping behavior and purchasing decisions. – (Source: Androit Digital, 2015)

That said, with all the positive attributes social media offers, it’s not without challenges. Launching a successful social media initiative is a 24/7 commitment and needs to be managed effectively and continuously.

In this digital age, it’s important to understand that content is king. Business owners who want to increase product awareness and build brand loyalty need to create the right content to engage consumers and help influence their buying decisions. For that reason social media managers must constantly refresh their message, frequently update content and immediately address any negatively posted comments.

Additionally, since social media ultimately drives traffic to your website, it’s as important to keep content refreshed and updated, as well.

Here are some other statistics that support why social media should be a key component for every marketing, promotional and advertising strategy:

  • 78 percent of small businesses attract new customers using social media strategies. (Source: Relevanza, 2015)
  • 71 percent of social media users are more likely to purchase from brands they follow online. (Souce: Ballihoo, 2015)
  • 63 percent of consumers are more likely to purchase products and services from information posted on social media sites. (Source: Ballihoo, 2015)

At Nutis Visual Communications Group, we have seen a definite uptick in consumer engagement, lead generation and inquiries since we implemented our social media initiatives late last year.

For more information about the products and services we offer, visit us at

By |2016-04-20T18:09:35-04:00April 20th, 2016|blog|

Get Noticed With Signs, Banners and Posters


For retailers and brand manufacturers who are trying to connect their products with consumers and increase sales, in-store merchandising is a vital and integral component of any brand marketing strategy.

Nothing makes a better emotional connection with shoppers than the right message with attractively designed and strategically placed merchandising, sales and promotional material.

According to POPAI, approximately 75% of in-store purchasing decisions are motivated by attention-grabbing displays or other merchandising materials.

At Nutis Visual Communications Group, we produce a full range of in-store and storefront merchandising solutions that can help retailers promote products and engage consumers. We also produce a variety of external merchandising signage, banners, pennants and posters. These are ideal for attracting drive-by or walk-by traffic.

We have the capability to print on virtually any substrate. For outdoor signage, such as yard signs, we highly recommend Coroplast® because it’s sturdy, durable and can withstand changing weather conditions.

The next time you’re launching a new product or featuring an existing item, turn to Nutis Visual Communications Group for all your point-of-purchase needs.

By |2016-04-15T17:56:12-04:00April 15th, 2016|blog|

Click, Order, Print, Deliver – E-commerce available at Nutis

Opened paint buckets with various colors

Many of our retail clients need immediate access and quick turnaround for frequently used promotional items such as price tags, banners, special offer posters and similar merchandising materials. To respond to these needs, Nutis can build an e-commerce site – your very own proprietary online store.

E-commerce has been the perfect match for many of our clients in the beverage, tobacco, health and beauty, automotive and other retail sectors. Each site we build is fully customized to allow users to access – via password protection – their online store.

Online catalogs offer additional advantages in terms of management and ease of use. For example, we stock approximately 700 indoor and outdoor merchandising items. You’ll conveniently be able to search results by such attributes as category, size, color and font. With our e-commerce solutions, we eliminate the need to sort through pages and pages of traditional paper catalogs.

Once clients have entered their online store, they can easily submit their purchase order to authorize the request for materials. They then have the ability to make any price or message adjustment prior to production, shipping and payment. Our pages load quickly and we even offer a one-page checkout with the option of re-ordering with a simple click of the mouse.

You can definitely benefit from all that Nutis Visual Communications Group has to offer. For more detailed information about our e-commerce store, contact Sam Nutis today at 800-848-6266. Visit us online at to see all of the other products we produce for anything retail.

By |2016-04-03T14:07:33-04:00April 3rd, 2016|blog|


Opened paint buckets with various colors

Nutis Enhances its Digital Printing Capabilities

Nutis Visual Communications Group recently added the new VUTEK GS3 LXPRO to its lineup of state-of-the-art digital printers. “This is a terrific addition. It compliments our other digital presses and enhances our overall capabilities,” said Joey Nutis, Vice President Print Production and Capital Acquisitions. For projects that need to cover large areas with high resolution, attention-grabbing graphics the VUTEK GS3 LXPRO is impressive.”

With upgrades and advances in technology this printer:

  • Prints on multiple substrates up to 120” wide
  • Prints in 8-color mode with ultra fix clear coating
  • Delivers faster print speeds – up to 90 boards per minute
  • Maintains near exact color and image integrity
  • Deliver 600 to 1000 dpi resolution
  • Has new improved LED curing – less heat, less energy
  • Minimizes or eliminates printing artifacts
  • Accommodates multiple substrates
  • Produces minimal VOC emissions – less ventilation
  • Reduces labor and material costs


Nutis Visual Communications Group is a leading national provider of large format printing, point-of-purchase and visual merchandising solutions for everything retail. Located in Columbus, Ohio, our experienced custom design teams are how we help retailers and brand manufacturers connect their products with consumers.

By |2016-02-12T01:01:50-05:00February 12th, 2016|blog|

P.O.P ART: Visual Communication

Let’s be clear from the outset. We are not talking about Roy Lichtenstein, the great pop culture artist, rather point-of-purchase design, the power of promotion and visual merchandising. At Nutis Press and Digico Imaging, we fully understand the importance of visual impact and its role in helping to connect your products with consumers.

Point-of-purchase is one of the keys to properly positioning any brand within a retail environment. Visual merchandising is vital to attracting customers. There should be a considerable amount of thought and planning put into each and every product promotion if you seek a positive outcome. There is nothing worse than having a great product supported by great price points, but the point-of-purchase strategy fails to capture the attention of consumers and motivate them to purchase your product.

We understand that the goal of any merchandising initiative is to increase product awareness and, ultimately, generate sales. But design and production is not all we can offer our clients.

We also are highly capable and experienced at helping you plan out your entire marketing strategy and yearly promotional calendar. This is what separates us from our competition. We take the time to understand your product and the environments in which it competes so the strategies and concepts we recommend are appealing, functional and will be effective in motivating consumers.

Nutis Visual Communications Group offers the highest level of creative services. From industrial, structural and graphic design to copywriting, marketing and strategic planning we can take any project from concept to completion.

By |2016-01-19T01:01:04-05:00January 19th, 2016|blog|

Can I Ask You Something?

Asking questions is in our DNA. It’s unavoidable. The purpose of asking questions is as much at the foundation of success as the lack of asking questions is at the foundation of failure.

Did you realize that we are actually introduced to “question conversation” before we can even talk? As infants, we are prompted by questions, in fact, starting virtually minutes after birth. We even speak to our pets in question format. It is always interesting how an infant (or a dog) gets excited when prompted by a question. It is how we unlock understandings about people and the world in which we all inhabit.

Anyone looking to advance their career should be asking a lot of questions. They open a person’s mind — yet can make them vulnerable, too. Asking relevant, fact-finding questions is how we grow, improve, analyze, create, invent, discover and learn.

When it comes to business, there is no such thing as too many questions — especially when making or losing money is at stake. A client will forgive you for asking too many questions, but they won’t forget if something goes wrong with the outcome of their project.

If asking questions is such an integral part of how we communicate, then why are some so reluctant to ask them? It almost seems counter intuitive. Many people refrain from asking because of fear and a long- standing misconception that they might appear to be inept, incompetent or at worse, stupid.

When you’re on the receiving end of questions, here are some things to consider. First, don’t assume the person’s questions are a product of anything other than the way his or her mind works. They are simply trying to learn, seek validity or get clarification.

Second, don’t be dismissive. Many questions are worth answering. Perhaps others may have the same question, but are hesitant to ask.

Third, be honest. If it is not a good time for questions, say so. Offer an alternative time that is convenient and that you can commit to. People will certainly be appreciative.

For the person asking, remember, there are times when answers may not be much more than someone else’s opinion. Asking questions and obtaining answers should never take the place of doing your own research for what initially prompted the question. Getting answers from others doesn’t absolve you from your personal responsibility to separate fact from fiction or opinion, but is does give you the ammunition to know the difference.

At the Nutis Visual Communications Group, it’s our job to ask our clients lots of questions. It helps reduce the likelihood of miscommunication and avoid costly mistakes.

Any questions?

By |2015-12-20T09:00:36-05:00December 20th, 2015|blog|


Technology and sophistication of equipment has transformed our industry more in the past 10 years than it has in any period since Nutis opened its doors in 1949.

Recently, we installed Panotec’s Box On DemandTM, which allows us to manufacture, in house, a variety of box sizes and configurations. Our expanding client roster – of national and international brands – require a tremendous amount of shipping throughout the year.

“Because of the varying box sizes and the number of locations we ship too, using the right box is an important factor in controlling costs for our clients,” said Joey Nutis, Vice President Print Production and Capital Acquisitions. “Box on Demand gives us that flexibility.”

With this incredible technology, we can produce a multitude of sizes up to 98” wide at speeds of five boxes per minute. The automatic feeding component provides faster box processing and assembly. Other benefits include:

  • Saves warehouse space
  • Eliminates need for expensive inventory
  • Uses sturdy unconverted corrugated sheets
  • Offers more efficient packing services
  • Reduces labor costs and manpower

Nutis Visual Communications Group is a leading national provider of large format printing, point-of-purchase and visual merchandising solutions for everything retail. Located in Columbus, Ohio, our experienced custom design teams are how we help retailers and brand manufacturers connect their products with consumers.

By |2015-12-09T10:07:27-05:00December 9th, 2015|blog|

The Power of Two

Nutis Press and Digico Imaging merge websites.

Recently, Nutis Visual Communications Group – Nutis Press and Digico Imaging – made a strategic decision to merge their websites. Since the companies work closely with one another on many projects, it made business sense to combine sites because it will give current and future clients a complete overview of their combined capabilities.

“This gives us a tremendous opportunity to show clients immediately the breadth and scope of Nutis and Digico,” said Sam Nutis, Vice President and Director of Sales. “Now when we call on clients, we can sell the combined power of two companies. The change allows us to better cross-sell our product lines and offer an additional benefit to all clients.”

The site is new and improved. It was launched in September 2015 and is highly informative and easier to navigate. Clients can upload their production files using convenient FTP links. Simply choose which company you are sending the files to and follow the prompts. Additionally, clients can access their eCommerce account and place an  order quickly and efficiently.

Nutis’ primary focus is print – litho, digital and screen – and the durable paper-based displays and signage. Nutis is a leading national provider of large-format printing. Digico specialty is in designing and producing temporary and permanent displays, light boxes, lighting systems, interior and storefront environments, wall coverings, wallpaper and metal and wood fabrications.

Our extensive experience across many retail sectors for more than 65 years gives us confidence that we can provide the best-of-class point-of-purchase and visual merchandising solutions available in the marketplace. From concept to completion, our capabilities are limitless.

By |2015-11-05T12:09:45-05:00November 5th, 2015|blog|