Why Point Of Purchase Matters

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Whether you have items for sale or on sale, merchandising tools such as point-of-purchase displays, signs and banners are certain to influence a shopper’s experience and ultimate buying decisions.

For retailers and brand manufacturers who are looking for the best ways to display their products, increase visibility and attract those consumers, point-of-purchase is by far the most effective promotional vehicle and a critical component of in-store marketing. Nutis is one of the industry’s premier providers of merchandising solutions for everything retail, including:

  • Temporary and permanent displays
  • LED panels and backlit light boxes
  • Metal, wood and acrylic displays
  • Interior, window and storefront environments
  • Large format digital and screen banners and signage.

To increase sales performance, it’s more important than ever for brand manufacturers to use point-of-purchase displays and signage to cut through the clutter and get their product heard above the visual noise.

  • According to Point of Purchase Advertising International (POPAI), nearly 76% of all purchase decisions are made while shopping in-store.
  • Of those, about 60% are impulse buys (purchases influenced by a product on display).

Our merchandising and design teams have a vast amount of experience helping our retail partners determine the best point-of-purchase and merchandising solutions.  We’re ready and able to help you position your products effectively within the environment in which they’re sold.