The Case for In-Store Merchandising

The Case for In-Store Merchandising

Retailers understand that consumers are more heavily affected by in-store sales and promotional messages – signage, displays and banners – than by external messages such as social media, radio and TV. In fact, based on studies by retail research associations, nearly 70% of in-store purchases and more than 50% of impulse buying decisions are directly influenced by promotional materials in the store.

Our retail merchandising experts and designers keep up with industry trends in the sectors we serve. What we’re observing in the marketplace is a greater use and need for point-of-purchase because of product competition and shelf space limitations. No matter what type of retail store you have, and no matter what type of product you’re promoting, point-of-purchase display marketing will definitely have a tremendous impact on consumer buying decisions.

So, if you’re introducing a new product…or featuring or liquidating a product… point-of-purchase displays are ideal for capturing the immediate attention of consumers, generating product awareness and increasing sales.

Because of our expertise in the retail merchandising industry we were recently named to Creative Magazine’s “Top 50 P.O.P. Display Companies” for 2015.

As our client, whether you already have a concept in mind or just a rough sketch in hand, you’ll have full access to our design, prototype and production teams. They can take any idea from concept to completion. If your project is finished and file ready, contact your customer service representative and upload your files to begin the production process.

By | 2015-05-21T20:31:50+00:00 May 21st, 2015|blog|