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See How Effective Signage Transformed AAA Ohio Auto Club

Good signage should grab your attention, make a memorable first impression, and draw people into your store. But signage can do much, much more than just sell a product or service—they can educate your customers as well, and that goes a long way to converting leads into sales.

AAA Ohio Auto Club is a great example of how effective signage can fulfill several business objectives in one fell swoop. AAA needed to educate customers about its membership levels and the services they offer. With new brand guidelines, our challenge was tell a story through the display of their seven business lines rather than simply listing them out to customers.

We wanted to create a display that was as informative as it was eye-catching. To accomplish this, our team produced a custom brand wall package. The installation clearly featured all seven of their business lines and embodied the spirit of travel and exploration through our use of non-glare clear acrylic stand-offs over a textured wall covering. To draw attention to the tagline, we created a dimensional AAA logo.

The specialized design utilized a wide variety of materials for maximum impact. As customers walk into the space, the cohesive display draws their attention to all of AAA’s business lines and educates them about membership and services.

Best of all, the impressive display was fabricated and installed in just a short time period so that AAA could immediately begin using it in their sales process.

Would you like to learn more about how Nutis can transform your space with effective signage? Contact us at http://nutis.com.

By | 2018-11-16T10:34:37+00:00 November 16th, 2018|Uncategorized|

How to Make Your POP Pop!

Is your point-of-purchase display lacking some oomph? Zip? Pep? Pizzazz? More importantly, is it not driving sales? A purchase is the whole point, and your POP display should help guide consumers toward making a purchase, even if it doesn’t happen immediately. A POP display can be just as effective at introducing consumers to new products, increasing awareness of your brand, and promoting engagement on social media.

When you’re thinking about how to create a POP display that accomplishes your business objectives, these three steps will get you started.

Who are you talking to?

Will the people who see your POP display already know about your brand? Or will they be meeting you for the very first time? Are you talking to people who are busy or people who have a little more time to engage with your display? What are they looking for from your product? The answers to these questions, and others, will help you to answer this question…

What story are you telling?

Once you know who you’re talking to and what they need, you can position your product as the answer that makes their lives easier or healthier or more enjoyable or whatever benefit your product provides. Your display should make that benefit very clear. Let’s say you’re selling a healthy snack alternative. Your display needs to convey a story that helps consumers understand that this isn’t just another impulse buy to satisfy a sweet tooth. Use large photos that feature the quality ingredients. Or show the faces of the people behind the product. Or use bold copy to highlight certifications like all-natural or organic or non-GMO.

Is your story true to your brand?

A point-of-purchase display is an excellent way to increase awareness and strengthen your brand. If a consumer sees your display one day and sees your billboard the next but doesn’t connect the two, you’ve missed a chance to make a real impact. Be sure your POP display is consistent with all of your other marketing efforts.

Are your POP displays not generating results? With nearly 70 years of experience, Nutis is a trusted partner in creating point-of-purchase displays that not only look great, but help drive sales too. Click here to learn more or contact us.

By | 2018-10-19T10:37:10+00:00 October 19th, 2018|Uncategorized|

A Good Sign: How to Make Your Product Stand Out

Whether you’re trying to get people inside your store, promote a sale, or advertise a new product, you need to capture your audience’s attention. You may think that your product is good enough to do all the talking. But with a seemingly unlimited number of brands vying for limited amount of attention, you’ll need to do more than let the product speak for itself. A good sign is a great way to help you cut through the clutter and differentiate your product from the competition.

Colors & Textures

While you don’t want to distract your audience from the message, a bold color or unique texture can help your sign stand out. Materials like wood, metal, and acrylic make great textures for signs. Just be sure you don’t overdo it with a haphazard mix of colors and textures.

Shapes & Lighting

Your sign doesn’t have to be a square. Make your sign less boring and more interesting by thinking outside the box. Bonus points if it’s 3D. And adding lighting is a surefire way to ensure no one will miss your sign.

Location & Size

The location and size of your sign is crucial to people seeing it and paying attention to it. If it’s too low or too high, people may not see it. If it’s too small, people may not notice, and if it’s too big, people may be annoyed.

Do you need help creating a sign that checks all the boxes? Nutis is your partner in creating signage where the medium is as strong as the message. With nearly 70 years of experience, Nutis provides full-service print, point-of-purchase, and visual merchandising solutions. Click here to learn more or contact us.

By | 2018-10-02T15:56:16+00:00 October 5th, 2018|blog|

Have You Seen The Light?

Nothing can make or break a retail environment like lighting. Too dark, too light—bad lighting is obvious the minute you walk through the door. Here are three things to keep in mind when thinking about the lighting in your space.

The Brand Is Everything

Yes, even lighting can be on brand. Think of how lighting contributes to a brand the next time you walk into Hollister compared to, say, Kmart. What is your brand’s aesthetic? Should the lighting be diffuse or bright? What should be accented? Make sure the lighting decisions you make strengthen your brand, not weaken it.

Take Your Temperature

Is your store warm and inviting? Or cool and hip? Color temperature is a giant part of how your environment feels. A warm color palette sends a completely different message than a cool palette. What message are you trying to send?

Layer Up, Or Don’t

As any fashionista will tell you, a keen eye for layering and accents is key. Same goes for lighting. Too many accents and you’ll distract. Not enough layering and you’ll leave your customers out in the cold. Think about how every layer and every accent is working together to create the perfect ensemble.

Nutis provides innovative lighting and display technologies. Our team is highly experienced in designing creative solutions to fit any need or space. Learn more.

By | 2018-09-17T16:01:42+00:00 September 17th, 2018|Uncategorized|

Is Your Storefront Working for You or Against You?

You only get one chance to make a first impression, and for retail stores, that chance comes and goes before the customer even walks through the door.

First impressions are won or lost with storefront design. If you want to get customers through the door, and do so happily, your storefront needs to make an unforgettable impression.

But capturing the attention of customers is only part of what a good storefront does. It also communicates your unique brand and lets customers know what you’re about and what they should expect.

Here are four things to think about when designing a storefront that gets the job done.

Be Seen

You can’t make a good first impression if you never make an impression to begin with. From innovative display technologies to custom lighting solutions, there are countless strategies to get your store noticed by passersby. But with countless options comes countless ways to go wrong, which brings us to our next tip.

Be Welcoming

HALF OFF!!! LAST CHANCE!!! HURRY IN!!!

Sure, that’s one way to get noticed. But is it the right way? Well-designed storefronts are friendly and welcoming, not aggressive. No one wants to be yelled at as they walk in. Instead, craft your messaging to make your customer smile and think, “Hey, that place looks cool. Let’s check it out.”

Be Intriguing

You should definitely showcase your products in your window displays. But don’t play your ace just yet. Use your storefront to pique interest, but save your “wow” pieces for inside. You’ve intrigued your customer, and now you have to pay it off when they walk in. If you do so, you’ll form an immediate connection.

Be Consistent

Your storefront never clocks out or goes on vacation. It’s always there, reinforcing your brand—or weakening it. Be sure that it’s consistent with all of your other branding efforts. Customers have very likely already checked out your online presence, so your storefront should feel familiar. If it looks nothing like your online image, it will create a disconnect that dilutes your brand recognition.

Nutis provides full-service solutions that help businesses elevate their visual impact and customer engagement. Our storefront designers are highly experienced in crafting creative solutions that can be customized to fit any need and any space. Click here to learn more.

By | 2018-08-31T11:46:26+00:00 September 3rd, 2018|blog|

New Video: The Nutis Core Philosophy

The heart of Nutis lies within four generations of innovation and exemplary customer service, which has brought the company to the global scale that it is today. The backbone of Nutis is people who go above and beyond each day creating displays and storefronts in the company’s production facilities.

We decided to capture the Nutis story on video.

Along with interviews from Sam Nutis and Joey Nutis, David George, the Chief Financial Officer, talks about what makes Nutis Visual Communications a special place. “The transactions with individuals at every level, with our employees, suppliers and our customers is second to none. We believe strongly that we’d much rather transact with friends and others believe this also.”

In addition to the three interviews, we captured Nutis associates working on projects at our production facility, to showcase what happens at Nutis’ headquarters on a typical business day.

We hope you enjoy the video!

By | 2016-10-30T19:56:01+00:00 October 30th, 2016|blog|

Printing on Plastic – A Global Retail Impact

Have you ever walked through your local mall and wondered how each store has beautiful displays inside and outside? That’s the work of high-quality plastic printing, which Nutis Visual Communications Group has perfected over the past half-century. And it’s not only in the United States, but all over the world and in different languages as well.

Flexibility in plastic printing is what really sets the Nutis Visual Communications Group apart from competitors in the visual communications industry. The plastic printing capabilities at Nutis covers three different areas — screen printing, UV lithography and digital printing.

“With our capabilities with screen, UV litho and digital, there are very few plastics that we can’t print on, finish and die cut,” said Ira Nutis, the Owner/CEO at Nutis.

Nutis Visual Communications Group can screen print any plastic from 10 to 60 point styrene, UV litho print 10 to 30 point styrene and digitally print from 10 to 60 point styrene.

The different styrene points means that the Nutis Visual Communications Group can make extremely large plastic displays and scale for the client’s needs. When a brand turns to Nutis, they have all of their printing capabilities under one roof, which means not having to worry about dealing with multiple vendors.

“Basically, what it does for us is offer the most economical way for our customers to print their promotional displays,” Ira Nutis said. “We have three different ways to print on the same material for our customers depending on the quantity, the size and the look.”

Not only does each plastic printing method allows Nutis Visual Communications Group to offer the most cost effective product, but also it allows them to scale the process to meet the quantitative needs of any customer.

“We can scale to what the customer needs because in this day of age, a lot of what we create is customized for a specific market,” Nutis said. “They might have a need for 25 stores, and then go nationally for 14,000 stores. So we can do it for them in the most economical way possible.”

The printing capabilities of Nutis Visual Communications is second-to-none in the industry, and you can find Nutis’ work all across the United States and the entire world.

“We ship to Europe, the Middle East, Canada, South America and the islands,” Nutis said. “Where ever there’s a need for our print facility today, we can take care of that customer from the 1’s to the 100,000’s.”

Some people in the industry are focused on the dollars and cents that goes into plastic printing, but for Ira, it’s about helping the customers promote their brands and products in the most efficient and visually pleasing way possible.

“The satisfaction is not just seeing my product hanging up wherever I may walk around the world, “Ira Nutis said. “I see those pieces we printed meticulously, with love and care in our plant before it got to customers all across the globe. “I get satisfaction knowing each customer is promoting their products and selling their products with our help.”

If your company is looking to print point of purchase displays or signage, visit our contact page!

By | 2016-09-16T14:24:19+00:00 September 16th, 2016|blog|

Nutis Press: A Family Affair

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The Nutis Family has been setting the bar in the visual communications industry for nearly a century, not just in their hometown of Columbus, Ohio but nationally and internationally with brands that most people would recognize today.

The heart of Nutis lies within four generations of innovation and exemplary customer service, which has brought the company to the global scale that it is today.

“Back in the Ukraine, our family included printers and typesetters,” Nutis Visual Communication Production Manager Joey Nutis said. “When they came to America, they moved to Burlington, Vermont they were also printers there and eventually made their way to Columbus.”

Frank Nutis, the grandfather of Joey and Sam Nutis, brought printing back to the family in 1949 when he founded Nutis Press Inc. He led the company to new heights in the industry and served as the company’s CEO for more than 60 years.

“My grandfather carried the family tradition of being a printer and started his own company — Nutis Press. Eventually, my father got into the business, so did my brother, and so did I,” Joey said. “I’ve been a part of this business my entire life. Even from the time I was 12 years old in the summertime, I woke up early in the morning, walked to my grandfather’s house and then drove to work with him”

The backbone of Nutis is people who go above and beyond each day creating displays and storefronts in the company’s production facilities.

“The most important part of Nutis, first and foremost, is our team,” Sam said. “We wouldn’t be here without the people they make the entire operation possible. It’s not one single person.”

Many of Nutis’ employees have worked with the company for decades. The Nutis brothers not only grew up around the industry, but also the hard-working people who make the operation possible.

“We’re a family business our employees here are not just a number to us,” Sam said. “They are family and we wouldn’t be where we are today without the great people who have worked here over the years.”

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Nutis’ work force is second to none in the industry, and with great work comes great expectations.

“We deliver the utmost quality for printing, storefronts, and all of our displays, Also our service element is unparalleled. We are leaders in the service industries, especially on the storefront side of our business,” Sam said.

There’s no doubt that Nutis’ high standard of quality has attracted the attention of some of the most well-known brands in the world, which Sam says keeps the company motivated to be innovative in the visual communications industry.

“We treat brands with the upmost respect here,” Sam said. “A brand can come to Nutis and have high expectations. Your brand is as important to us as it is to you.

The versatility of Nutis’ printing capabilities is why clients continue to come back and continue to work with the company, and it’s no secret why.

“The most important thing to note is the vast capabilities our team has here,” Sam said. “We are proficient in printing, design, and electronics — so bring the whole POP package to our clients. We can do the structural, printing, and lighting. We can bring the whole entire storefront and in-store marketing package to our clients.”

Another aspect that clients love about Nutis is the flexibility and ability to adapt to the fast-pace, innovative industry of visual communications.

“When I started working here, the industry was at an interesting crossroads,” Joey said. “It transitioned to a short-run type of world. The run lengths kept getting smaller and smaller, and they got more and more customized. Our company had to keep moving to keep up with the industry’s pace. We purchased a variety of new digital printing equipment to stay on top of the industry.”

Nutis is always ahead of the curve and remains the leader in visual communications, not only in the United States, but also all over the world. However, for Sam and Joey, being ahead in the industry is more than just beating out the competition; it’s a family affair.

“It’s a legacy,” Sam said. “It’s 100 years of quality and service, and here’s to 100 more!”

By | 2016-09-14T18:21:35+00:00 September 14th, 2016|blog|

Nutis Named A Top 50 Pop Company For 2016

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Nutis Visual Communications Group has been recognized for the second year in a row by Creative Magazine as one of the top 50 point-of-purchase companies in the country.

“We are very pleased to receive this endorsement and recognition from one of the industry’s leading publications. It’s been invaluable and has helped introduce the Nutis brand to retailers, brand manufacturers and markets where we’ve not had exposure in the past,” said Sam Nutis, VP of Sales and Marketing.

Creative Magazine is one of the industry’s leading promotion and marketing publications. It is produced for retailers, merchandisers and brand manufacturers who manage promotional programs and who are searching for the latest merchandising solutions. Creative Magazine is a great resource for current industry  trends, new product development and launches, and marketing insights.

By | 2016-06-29T13:54:54+00:00 June 29th, 2016|blog|

Color Coordinated

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We are proud to be a G7 Master Facility — certified by Idealliance. This means we are capable of producing color to G7 specifications and that the color calibration process is common across all print technologies — litho, screen and digital. The G7 process also ensures that colors are balanced and have a shared visual appearance regardless of the technology or substrate used during the printing process.

Additionally, we have a Certified G7 Professional and a Color Management Professional — also certified by Idealliance® — who can certify the Nutis color process. Our in-house color experts maintain all color criteria and usage, and oversee every project printed to make sure your colors are consistent and correctly calibrated.

“Our quality control systems are an exceptional benefit for clients whose jobs are color-sensitive and need repeatable consistency,” stated Sam Shaffer, color management professional.

For instance, if a client has a job that needs to be reprinted a few months after the initial print run, there is no issue with precisely matching the coloration of your original project. Our system allows all computers and printers to speak to each other with little or no interruption. When you choose Nutis , you’ll always have consistency and quality on every project we print for you.

By | 2016-06-23T20:40:11+00:00 June 23rd, 2016|blog|