Monthly Archives: October 2018

How to Make Your POP Pop!

Is your point-of-purchase display lacking some oomph? Zip? Pep? Pizzazz? More importantly, is it not driving sales? A purchase is the whole point, and your POP display should help guide consumers toward making a purchase, even if it doesn’t happen immediately. A POP display can be just as effective at introducing consumers to new products, increasing awareness of your brand, and promoting engagement on social media.

When you’re thinking about how to create a POP display that accomplishes your business objectives, these three steps will get you started.

Who are you talking to?

Will the people who see your POP display already know about your brand? Or will they be meeting you for the very first time? Are you talking to people who are busy or people who have a little more time to engage with your display? What are they looking for from your product? The answers to these questions, and others, will help you to answer this question…

What story are you telling?

Once you know who you’re talking to and what they need, you can position your product as the answer that makes their lives easier or healthier or more enjoyable or whatever benefit your product provides. Your display should make that benefit very clear. Let’s say you’re selling a healthy snack alternative. Your display needs to convey a story that helps consumers understand that this isn’t just another impulse buy to satisfy a sweet tooth. Use large photos that feature the quality ingredients. Or show the faces of the people behind the product. Or use bold copy to highlight certifications like all-natural or organic or non-GMO.

Is your story true to your brand?

A point-of-purchase display is an excellent way to increase awareness and strengthen your brand. If a consumer sees your display one day and sees your billboard the next but doesn’t connect the two, you’ve missed a chance to make a real impact. Be sure your POP display is consistent with all of your other marketing efforts.

Are your POP displays not generating results? With nearly 70 years of experience, Nutis is a trusted partner in creating point-of-purchase displays that not only look great, but help drive sales too. Click here to learn more or contact us.

By | 2018-10-19T10:37:10+00:00 October 19th, 2018|Uncategorized|

A Good Sign: How to Make Your Product Stand Out

Whether you’re trying to get people inside your store, promote a sale, or advertise a new product, you need to capture your audience’s attention. You may think that your product is good enough to do all the talking. But with a seemingly unlimited number of brands vying for limited amount of attention, you’ll need to do more than let the product speak for itself. A good sign is a great way to help you cut through the clutter and differentiate your product from the competition.

Colors & Textures

While you don’t want to distract your audience from the message, a bold color or unique texture can help your sign stand out. Materials like wood, metal, and acrylic make great textures for signs. Just be sure you don’t overdo it with a haphazard mix of colors and textures.

Shapes & Lighting

Your sign doesn’t have to be a square. Make your sign less boring and more interesting by thinking outside the box. Bonus points if it’s 3D. And adding lighting is a surefire way to ensure no one will miss your sign.

Location & Size

The location and size of your sign is crucial to people seeing it and paying attention to it. If it’s too low or too high, people may not see it. If it’s too small, people may not notice, and if it’s too big, people may be annoyed.

Do you need help creating a sign that checks all the boxes? Nutis is your partner in creating signage where the medium is as strong as the message. With nearly 70 years of experience, Nutis provides full-service print, point-of-purchase, and visual merchandising solutions. Click here to learn more or contact us.

By | 2018-10-02T15:56:16+00:00 October 5th, 2018|blog|