Monthly Archives: September 2018

Have You Seen The Light?

Nothing can make or break a retail environment like lighting. Too dark, too light—bad lighting is obvious the minute you walk through the door. Here are three things to keep in mind when thinking about the lighting in your space.

The Brand Is Everything

Yes, even lighting can be on brand. Think of how lighting contributes to a brand the next time you walk into Hollister compared to, say, Kmart. What is your brand’s aesthetic? Should the lighting be diffuse or bright? What should be accented? Make sure the lighting decisions you make strengthen your brand, not weaken it.

Take Your Temperature

Is your store warm and inviting? Or cool and hip? Color temperature is a giant part of how your environment feels. A warm color palette sends a completely different message than a cool palette. What message are you trying to send?

Layer Up, Or Don’t

As any fashionista will tell you, a keen eye for layering and accents is key. Same goes for lighting. Too many accents and you’ll distract. Not enough layering and you’ll leave your customers out in the cold. Think about how every layer and every accent is working together to create the perfect ensemble.

Nutis provides innovative lighting and display technologies. Our team is highly experienced in designing creative solutions to fit any need or space. Learn more.

By | 2018-09-17T16:01:42+00:00 September 17th, 2018|Uncategorized|

Is Your Storefront Working for You or Against You?

You only get one chance to make a first impression, and for retail stores, that chance comes and goes before the customer even walks through the door.

First impressions are won or lost with storefront design. If you want to get customers through the door, and do so happily, your storefront needs to make an unforgettable impression.

But capturing the attention of customers is only part of what a good storefront does. It also communicates your unique brand and lets customers know what you’re about and what they should expect.

Here are four things to think about when designing a storefront that gets the job done.

Be Seen

You can’t make a good first impression if you never make an impression to begin with. From innovative display technologies to custom lighting solutions, there are countless strategies to get your store noticed by passersby. But with countless options comes countless ways to go wrong, which brings us to our next tip.

Be Welcoming

HALF OFF!!! LAST CHANCE!!! HURRY IN!!!

Sure, that’s one way to get noticed. But is it the right way? Well-designed storefronts are friendly and welcoming, not aggressive. No one wants to be yelled at as they walk in. Instead, craft your messaging to make your customer smile and think, “Hey, that place looks cool. Let’s check it out.”

Be Intriguing

You should definitely showcase your products in your window displays. But don’t play your ace just yet. Use your storefront to pique interest, but save your “wow” pieces for inside. You’ve intrigued your customer, and now you have to pay it off when they walk in. If you do so, you’ll form an immediate connection.

Be Consistent

Your storefront never clocks out or goes on vacation. It’s always there, reinforcing your brand—or weakening it. Be sure that it’s consistent with all of your other branding efforts. Customers have very likely already checked out your online presence, so your storefront should feel familiar. If it looks nothing like your online image, it will create a disconnect that dilutes your brand recognition.

Nutis provides full-service solutions that help businesses elevate their visual impact and customer engagement. Our storefront designers are highly experienced in crafting creative solutions that can be customized to fit any need and any space. Click here to learn more.

By | 2018-08-31T11:46:26+00:00 September 3rd, 2018|blog|