Monthly Archives: June 2016

Nutis Named A Top 50 Pop Company For 2016

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Nutis Visual Communications Group has been recognized for the second year in a row by Creative Magazine as one of the top 50 point-of-purchase companies in the country.

“We are very pleased to receive this endorsement and recognition from one of the industry’s leading publications. It’s been invaluable and has helped introduce the Nutis brand to retailers, brand manufacturers and markets where we’ve not had exposure in the past,” said Sam Nutis, VP of Sales and Marketing.

Creative Magazine is one of the industry’s leading promotion and marketing publications. It is produced for retailers, merchandisers and brand manufacturers who manage promotional programs and who are searching for the latest merchandising solutions. Creative Magazine is a great resource for current industry  trends, new product development and launches, and marketing insights.

By | 2016-06-29T13:54:54+00:00 June 29th, 2016|blog|

Color Coordinated

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We are proud to be a G7 Master Facility — certified by Idealliance. This means we are capable of producing color to G7 specifications and that the color calibration process is common across all print technologies — litho, screen and digital. The G7 process also ensures that colors are balanced and have a shared visual appearance regardless of the technology or substrate used during the printing process.

Additionally, we have a Certified G7 Professional and a Color Management Professional — also certified by Idealliance® — who can certify the Nutis color process. Our in-house color experts maintain all color criteria and usage, and oversee every project printed to make sure your colors are consistent and correctly calibrated.

“Our quality control systems are an exceptional benefit for clients whose jobs are color-sensitive and need repeatable consistency,” stated Sam Shaffer, color management professional.

For instance, if a client has a job that needs to be reprinted a few months after the initial print run, there is no issue with precisely matching the coloration of your original project. Our system allows all computers and printers to speak to each other with little or no interruption. When you choose Nutis , you’ll always have consistency and quality on every project we print for you.

By | 2016-06-23T20:40:11+00:00 June 23rd, 2016|blog|

Why Point Of Purchase Matters

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Whether you have items for sale or on sale, merchandising tools such as point-of-purchase displays, signs and banners are certain to influence a shopper’s experience and ultimate buying decisions.

For retailers and brand manufacturers who are looking for the best ways to display their products, increase visibility and attract those consumers, point-of-purchase is by far the most effective promotional vehicle and a critical component of in-store marketing. Nutis is one of the industry’s premier providers of merchandising solutions for everything retail, including:

  • Temporary and permanent displays
  • LED panels and backlit light boxes
  • Metal, wood and acrylic displays
  • Interior, window and storefront environments
  • Large format digital and screen banners and signage.

To increase sales performance, it’s more important than ever for brand manufacturers to use point-of-purchase displays and signage to cut through the clutter and get their product heard above the visual noise.

  • According to Point of Purchase Advertising International (POPAI), nearly 76% of all purchase decisions are made while shopping in-store.
  • Of those, about 60% are impulse buys (purchases influenced by a product on display).

Our merchandising and design teams have a vast amount of experience helping our retail partners determine the best point-of-purchase and merchandising solutions.  We’re ready and able to help you position your products effectively within the environment in which they’re sold.

By | 2016-06-15T17:47:16+00:00 June 15th, 2016|blog|

Light It. Promote It. Sell It.

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In today’s highly competitive and congested retail landscape, brand manufacturers, retailers and merchandisers continue to search for the most creative, innovative and effective ways to showcase products and capture consumer attention. LED panels and backlit light boxes are becoming the preferred promotional method of choice for many of our clients because of their ability to enhance a product’s presence and generate a more immediate emotional connection between products and consumers.

Nutis is on the leading edge of technology and innovation when it comes to designing and producing illuminated merchandising solutions.  Our proprietary LED panels and custom light boxes can be found in more than 2,000 retail locations in over 1,000 cities around the world.

Some of the world’s most recognizable and iconic brands use our products to help sell theirs.

With their thin construction, energy-efficient power source and reliability, backlit light panels work efficiently in virtually any type of environment – malls, department stores, airline terminals, restaurants, cinema complexes, entertainment and sporting venues.

Whether viewed from close up or from a distance, illuminated panels and light boxes have become great influencers when it comes to consumer purchasing decisions.

Beyond the obvious product promotional advantages LED panels and backlit light boxes offer other important benefits;

  • Global electrical certification – UL and ETL Listed, CE and RoSH compliant
  • Thin construction (as narrow as 3 inches)
  • Lightweight, portable and durable
  • Easy to install and swap out graphic images
  • Consistent, even lighting with no image distortion
  • Long-lasting with virtually no maintenance
  • Minimal heat generation and cool to the touch
  • Color temperatures from 3,000K to 5,000K
  • 12V to 24V direct current power source
  • Can ship and install internationally

As your partner, Nutis Visual Communications Group offers full-service creative, graphic, structural and industrial design. And, we also can offer prototype construction and global installation.

Let us help you illuminate the power of your brand.

By | 2016-06-04T13:30:47+00:00 June 4th, 2016|blog|