Monthly Archives: April 2016

Social Media: Your Most Important Sales and Marketing Tool

social-media

In today’s business world, social media – such as Facebook, Twitter, Linkedin and Instagram – have become the go-to platforms for everything from product promotion to product introduction to product review to staying connected with consumers and product users.

Using social media can provide businesses with many benefits. Not only does it allow a company to build brand awareness and increase exposure, it also allows them to promote new products and services at a cost far less than traditional advertising. Given the way messages spread rapidly with today’s digital connectivity, social media becomes the most effective way for businesses to reach thousands of potential consumers instantly.

Current research, in fact, indicates that social networks are used by more than two-thirds of the country. It also shows that individuals are more likely to trust online peer reviews for a product or service as opposed to traditional advertising. Why? Social media is about the user experience, whereas advertising is primarily about product availability.

Because of social media’s ability to connect more customers with your product, brand managers now have the ability to target specific audiences who might otherwise not be aware that your product or service even exists. Gathering data about consumer insights, interests and preferences allows marketers to more accurately tailor their message to a specific or multiple demographics.

Nearly 75 percent of Americans say product information found on social media sites directly influences their shopping behavior and purchasing decisions. – (Source: Androit Digital, 2015)

That said, with all the positive attributes social media offers, it’s not without challenges. Launching a successful social media initiative is a 24/7 commitment and needs to be managed effectively and continuously.

In this digital age, it’s important to understand that content is king. Business owners who want to increase product awareness and build brand loyalty need to create the right content to engage consumers and help influence their buying decisions. For that reason social media managers must constantly refresh their message, frequently update content and immediately address any negatively posted comments.

Additionally, since social media ultimately drives traffic to your website, it’s as important to keep content refreshed and updated, as well.

Here are some other statistics that support why social media should be a key component for every marketing, promotional and advertising strategy:

  • 78 percent of small businesses attract new customers using social media strategies. (Source: Relevanza, 2015)
  • 71 percent of social media users are more likely to purchase from brands they follow online. (Souce: Ballihoo, 2015)
  • 63 percent of consumers are more likely to purchase products and services from information posted on social media sites. (Source: Ballihoo, 2015)

At Nutis Visual Communications Group, we have seen a definite uptick in consumer engagement, lead generation and inquiries since we implemented our social media initiatives late last year.

For more information about the products and services we offer, visit us at www.nutis.com.

By | 2016-04-20T18:09:35+00:00 April 20th, 2016|blog|

Get Noticed With Signs, Banners and Posters

signs-banners

For retailers and brand manufacturers who are trying to connect their products with consumers and increase sales, in-store merchandising is a vital and integral component of any brand marketing strategy.

Nothing makes a better emotional connection with shoppers than the right message with attractively designed and strategically placed merchandising, sales and promotional material.

According to POPAI, approximately 75% of in-store purchasing decisions are motivated by attention-grabbing displays or other merchandising materials.

At Nutis Visual Communications Group, we produce a full range of in-store and storefront merchandising solutions that can help retailers promote products and engage consumers. We also produce a variety of external merchandising signage, banners, pennants and posters. These are ideal for attracting drive-by or walk-by traffic.

We have the capability to print on virtually any substrate. For outdoor signage, such as yard signs, we highly recommend Coroplast® because it’s sturdy, durable and can withstand changing weather conditions.

The next time you’re launching a new product or featuring an existing item, turn to Nutis Visual Communications Group for all your point-of-purchase needs.

By | 2016-04-15T17:56:12+00:00 April 15th, 2016|blog|

Click, Order, Print, Deliver – E-commerce available at Nutis

Opened paint buckets with various colors

Many of our retail clients need immediate access and quick turnaround for frequently used promotional items such as price tags, banners, special offer posters and similar merchandising materials. To respond to these needs, Nutis can build an e-commerce site – your very own proprietary online store.

E-commerce has been the perfect match for many of our clients in the beverage, tobacco, health and beauty, automotive and other retail sectors. Each site we build is fully customized to allow users to access – via password protection – their online store.

Online catalogs offer additional advantages in terms of management and ease of use. For example, we stock approximately 700 indoor and outdoor merchandising items. You’ll conveniently be able to search results by such attributes as category, size, color and font. With our e-commerce solutions, we eliminate the need to sort through pages and pages of traditional paper catalogs.

Once clients have entered their online store, they can easily submit their purchase order to authorize the request for materials. They then have the ability to make any price or message adjustment prior to production, shipping and payment. Our pages load quickly and we even offer a one-page checkout with the option of re-ordering with a simple click of the mouse.

You can definitely benefit from all that Nutis Visual Communications Group has to offer. For more detailed information about our e-commerce store, contact Sam Nutis today at 800-848-6266. Visit us online at www.nutis.com to see all of the other products we produce for anything retail.

By | 2016-04-03T14:07:33+00:00 April 3rd, 2016|blog|