Monthly Archives: January 2016

P.O.P ART: Visual Communication

Let’s be clear from the outset. We are not talking about Roy Lichtenstein, the great pop culture artist, rather point-of-purchase design, the power of promotion and visual merchandising. At Nutis Press and Digico Imaging, we fully understand the importance of visual impact and its role in helping to connect your products with consumers.

Point-of-purchase is one of the keys to properly positioning any brand within a retail environment. Visual merchandising is vital to attracting customers. There should be a considerable amount of thought and planning put into each and every product promotion if you seek a positive outcome. There is nothing worse than having a great product supported by great price points, but the point-of-purchase strategy fails to capture the attention of consumers and motivate them to purchase your product.

We understand that the goal of any merchandising initiative is to increase product awareness and, ultimately, generate sales. But design and production is not all we can offer our clients.

We also are highly capable and experienced at helping you plan out your entire marketing strategy and yearly promotional calendar. This is what separates us from our competition. We take the time to understand your product and the environments in which it competes so the strategies and concepts we recommend are appealing, functional and will be effective in motivating consumers.

Nutis Visual Communications Group offers the highest level of creative services. From industrial, structural and graphic design to copywriting, marketing and strategic planning we can take any project from concept to completion.

By | 2016-01-19T01:01:04+00:00 January 19th, 2016|blog|